Santiago Sarceda

Chief Growth Officer (Fractional)

Argentina's leading real estate tokenization platform, part of Grupo ECIPSA. I led a comprehensive brand redesign—from naming to AI-assisted website design and development—and coordinate the product, design, and commercial teams. On the growth side, I design multichannel strategies, growth loops, and product-led approaches to scale acquisition and retention. I increased monthly sales 5x in one year and reduced CAC by 90% by processing leads with AI.

Head of Product (Fractional)

The leading Spanish-language guided meditation app. For more than four years, I led the company's growth and product evolution, scaling the business from $50K to $1.2M in ARR and its paid subscriber base from 1,500 to more than 40,000. I led the user experience—from feature definition and UX design to benchmarking against the world's leading wellness apps—turning insights into a clear roadmap with the engineering, design, and content teams.

Head of Product

AI-powered macro tracking app by Dr. La Rosa. I led the initial 0-to-1 phase, from brand identity (name and logo) to the complete user experience design. I defined the launch marketing strategy, App Store creative, and landing page. I set up the release by integrating RevenueCat and Superwall, along with dashboards in Mixpanel, AppsFlyer, and PostHog. I coordinated the backlog and sprints to launch on time.

Growth

Argentina's leading media group. I advised the team on best practices for defining editorial strategies and producing social media content across its publications, setting KPIs and building data analytics dashboards in Google Data Studio for real-time monitoring and reporting.

Product Developer

Boutique software development company. I contributed to development projects (JavaScript, PHP, CSS, React, React Native, WordPress, and WooCommerce) and UI/UX design.

CEO & Co-founder

Content marketing and viral media agency. With $250K in private funding, we built Argentina's first information and entertainment publication for millennials. We worked with brands including Oreo, 20th Century Fox, Chevrolet, Campari, OLX, 7UP, and Quilmes. As CEO, I gained experience in team building, business strategy, fundraising, sales, marketing, and leadership.

Product Owner & Founder

The pioneering Spanish-language anonymous social network, with more than 1 million downloads and over 2 million registered users. I created the concept, brand, UI/UX, and marketing strategy, later turning it into a React Native app for iOS and Android. More than half a million users exchanged tens of millions of messages every month to share opinions, make friends, and feel supported.

Graphic Design — School of Architecture, Design, and Urbanism (FADU).