Santiago Sarceda

Head of Growth & AI Innovation · previously Head of Product, Head of Content, and Senior PM

I joined an early-stage meditation app and stayed for more than four years. We grew from 1,500 to 40,000+ paid subscribers (USD 50K to USD 1.2M ARR). I worked across content, product, UX, growth loops, and AI experiments in content and ops.

Head of Growth

I joined a tokenized real estate fintech to lead product and growth at the same time. In twelve months I redesigned the brand and communication strategy, grew monthly sales 5×, and cut CAC by 90+%, with less performance spend by automating lead management with AI agents.

Head of Product

I led the 0-to-1 of an AI-assisted nutrition app: naming, brand design, mobile UI in Figma, analytics setup with Mixpanel, RevenueCat and Superwall experimentation, and App Store approval.

Product Engineer

One year building and shipping tech products: JS, React, React Native, WordPress, WooCommerce, Webflow, and UI/UX.

CEO & Co-founder

I co-founded a digital media outlet and marketing agency with USD 250K in private capital. I worked with mass-market brands including Oreo, Fox, Chevrolet, Campari, 7UP, and Quilmes. I learned to sell culture as a product, and not to confuse virality with business.

Founder & Head of Product

At 20, I created a Spanish-language anonymous social network that peaked at 2M+ unique users per month. I did everything: brand, product, community, early monetization attempts. It became a cultural phenomenon in Argentina. It taught me to build things people actually use.

Graphic Design — School of Architecture, Design, and Urbanism.

NAVES — Business and entrepreneurship studies.